Driving positive environmental impact and women empowerment, is at the heart of our brand. The core of everything we do comes from our strong respect for nature, the animals, human kind and our urge to save the world. 

Better choices in all matters is our slogan.

We strongly believe that environmentally friendly and cruelty-free production is the future.

When you decide to make kinder choices for both you, the planet, the animals and other human beings, life simply gets better.

PETA stands for People for the Ethical Treatment of Animals. It is the largest animal rights organization in the world, with more than 6.5 million members and supporters. All our T-shirts and Tote bags are PETA approved and that means they are 100% cruelty-free.