1) Is organic cotton really sustainable?

Absolutely. Cotton is sustainable, renewable, and biodegradable, making it an excellent choice as an environmentally-friendly fiber throughout its entire product life cycle. Most chemical fibers are petroleum-based, which means they come from nonrenewable resources.

The organic cotton crop does not use harmful chemicals like synthetic fertilizers or pesticides. As a result, it doesn't poison the water, soil or air, and is even beneficial to the environment. Cotton workers on organic cotton farms are spared from health problems caused by chemicals in cotton farming

2) How do I know it's organic?

To be absolutely sure, look out for below symbols:

GOTS symbol: Product grown and processed to organic standards. Products carrying the GOTS symbol are made from organic fibres, have met strict environmental and social criteria during processing and have been certified by an independent, third party along the whole supply chain.

Soil Association symbol: Product certified to the Global Organic Textile Standard by Soil Association Certification Ltd. The Soil Association was a founder member of GOTS and is a quarter owner of Global Standard GmbH which manages the GOTS.

3) Wauv! Your T-shirts are so soft - how come?

YES! Organic cotton products are softer than regular cotton because of the longer fibers. Being handpicked ensures these fibers don't get weakened or broken, resulting in softer and more durable products. Great, right?!

4) How come Organic cotton often is more expensive (!)?

When you buy organic cotton you are investing in water conservation, cleaner air, better soil and farmer livelihoods. The price for organic cotton is therefore sometimes, but not always, higher. However, with demand on the rise, more choices will become available.

 5) What about the cotton seeds?

That is actually a great question because this is something we hardly think of.

You see, Organic cotton is grown from organic cotton seeds. Cottonseed oil is used in a variety of food products such as cookies, chips and vegetable oil, and is also fed to livestock.

So while cotton fiber is not something we put in our body, the by-product can make its way into our diets. (!)

That's why it's so important to choose organically grown produce.

6) How can I be sure about the processed treatments?

Good question! First of all: The impacts of producing our clothes are felt beyond the cotton fields.

Actually, Greenpeace's Dirty Laundry campaign brought to light the toxic water pollution resulting from the release of hazardous chemicals used by the textile industry.

These practices are posing serious and immediate threats to our precious ecosystems and human health. 20% of freshwater pollution comes from textile treatment and dyeing (goop!)

However, cotton carrying the GOTS or the Soil Association symbol has not only been grown organically, but it has also been processed organically.

This means that inputs such as dyes and inks have met strict biodegradability and toxicity rules and wastewater is treated before it's let out into the environment - protecting local ecosystems and communities.

We can change it together...

YOU are making a difference in this world. YOU can make better choices. Every day, every hour - each second.

*** You matter <3 ***